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The Art and Science of Retaining Digital Donors
Friday, September 24 | 11:00 AM - 11:30 AM | FREE Webinar
Presented by: Steven Shattuck, Chief Engagement Officer, Bloomerang
Offered in Partnership with: Bloomerang, proud Accessibility Sponsor of the 2021 Collaborative Conference
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Data from the latest Giving USA report shows that Americans stepped up in a big way to support nonprofits in their time of greatest need. This is why retention is your most important fundraising strategy – having folks in your corner you know you can turn to when times get tough. These days, this includes your online donors. In fact, among all your donors, they are the least likely to renew – unless you take specific, creative steps to engage and thank them.
This session will help you discover how to maximize the retention rates of your digital donors as a key part of a strong, resilient fundraising strategy. We will examine the attributes of online donors and outline the retention strategies that work best for this slice of your donor database.
Learning Outcomes:
- Understand what makes online donors tick (their habits, patterns, likes and dislikes)
- Learn how to formulate a retention strategy for online donors
- Understand best practices in digital communications, including email gift acknowledgements and social media content
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