Description
If you’re wondering how to remain authentic to your nonprofit’s brand during times of change, you are not alone! In this session, you’ll learn how to evaluate and reflect on your organization’s brand as we cover:
- How to build, maintain, and strengthen your brand
- Expressing your mission in your brand
- Reflecting your brand with visual design and photography
- Why you need a style guide and how to use it
- An introduction to marketing personas
- The anatomy of an effective logo
If you have any questions, please contact PANO’s Administrative Coordinator, Casey Colsher, at casey@pano.org or 717-265-9387.
