Digital Fundraising in 2020 (3-Part Idealware Web Series)
Location
Description
Digital Fundraising in 2020 Offered in Partnership with: Idealware |
In this course, you will learn best practices for using social media, email, and additional communication tools to conduct digital fundraising for your nonprofit. This course explores best practices for using each of these tools, and reviews how to use metrics to make your fundraising efforts more effective.
Through participation in this course, you will:
Participants will be given homework assignments that help them apply what they’re learning to their own work. Participants who send their homework in advance of each session will have the opportunity to be given live feedback.
Registration to be completed via Idealware’s website – use discount code PA2020.
Idealware will send the access code and dial-in information for the webinar to the email address you use to register. All registered participants will have access to recordings of each session. Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to the course presentation decks and handouts.
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Course Schedule: All sessions take place Thursdays from 1:00 PM-2:30 PM Eastern.
June 11: Optimizing Your Website Your website is often the first place people will go to learn more about your organization. How can you optimize it to also include fundraising requests? In this session, you will learn the key elements to creating an online donation form and will learn how to assess if your website is ready for digital fundraising using analytics and messaging.
June 18: Email Fundraising Hit the send button confidently! This session will cover best practices for email fundraising, including choosing the right subject line, creating an appeal layout, including a call to action, and more. The session will also review email fundraising tips and tricks using case study examples and will teach how to collect and analyze analytics from your email campaigns.
June 25: Social Media Fundraising In the final session, you will learn the best practices for creating fundraising campaigns on social media. This will include a review of different social media platforms, strategies for increased social media engagement, an overview of paid social media advertising, and learning how to analyze social media metrics. By the end of this course, participants will be able to create a fundraising communications mix to best meet their goals.
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Cost: After May 22: $108 for PANO Members (use discount code PA2020) | $135 Regular Price
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About the Presenter: Expert trainer Kimberly Sanberg, Cairn Strategies, helps nonprofits to fundraise, engage supporters, build awareness, and achieve their goals with strategic digital marketing and communications, including social media, website strategy, advertising, and email. |
Neon CRM by Neon One |