Digital Fundraising in 2021 (3-Part Idealware Web Series)

Digital Fundraising in 2021 (3-Part Idealware Course)
Thursdays May 6, 13, 20 | 1:00 PM – 2:45 PM EST | 3-Part Idealware Web Series

Offered in Partnership with: Idealware

In this course, you’ll learn best practices for using social media, email, and additional communication tools to conduct digital fundraising for your nonprofit.

Over the course of three weeks, participants will:

1. Learn the key elements of creating an online donation form.
2. Learn how to incorporate fundraising into your communications calendar.
3. Learn email and social media fundraising best practices.
4. Understand how to analyze and utilize metrics from your campaigns.
5. Discover software to support your fundraising efforts.

*As a CAE Approved Provider educational program related to the CAE exam content outline, this course may be applied for 4.5 credits toward your CAE application or renewal professional development requirements.

REGISTER NOW

Registration to be completed via Idealware’s website – use discount code PA2021 for 20% off!

Idealware will send the access code and dial-in information for the webinar to the email address you use to register. All registered participants will have access to recordings and slide decks for each session.

Who Should Attend:

• Fundraising and Development staff
• Social media managers
• Executive Directors

Course Schedule:

All sessions take place from 1:00 PM-2:45 PM EDT, with the last 15 minutes reserved for Q&A.

Thursday, May 6: Optimizing Your Website

Is your website capturing potential donors? Learn how to set up your website for success by including elements such as prominent “donate” buttons, tiered fundraising asks, and more.

Thursday, May 13: Email Fundraising

Email requests are common practice in fundraising campaigns, but how can you make sure they’re reaching your audience? Learn best practices in crafting, targeting, and scheduling an email fundraising campaign.

Thursday, May 20: Social Media Fundraising

To complete your digital fundraising strategy, it’s important to have your social media aligned with your efforts. Learn how to harness social media platforms to encourage fundraising, and how to incorporate your posts with your overall campaign.

Cost:
$120 for PANO Members (use discount code PA2021) | $150 Regular Price

About the Instructor:

Kimberly Sanberg, Cairn Strategies

Kimberly Sanberg helps nonprofits to fundraise, engage supporters, build awareness, and achieve their goals with strategic digital marketing and communications, including social media, website strategy, advertising, and email.

About Tech Impact’s Idealware:

Idealware is a program of Tech Impact, a nonprofit on a mission to use technology to better serve the world. As the authoritative source for independent, thoroughly-researched technology resources for the social sector, our publications, assessments, and training resources save you time and money by providing impartial guidance that gives you the knowledge and confidence you need to decide what’s best for your organization. Learn more at www.techimpact.org and visit our Technology Learning Center at www.techlearningcenter.org.

PANO is proud to partner with Idealware to make these programs available to nonprofit professionals in PA. PANO members, don’t forget to use discount code PA2021 for 20% off the registration fee!