Creating and Sharing Impactful Visual Stories (3-Part Idealware Web Series)

04/08/2021 01:00 PM - 02:45 PM ET




Creating and Sharing Impactful Visual Stories (3-Part Idealware Course)
Thursdays April 8, 15, 22 | 1:00 PM – 2:45 PM EST | 3-Part Idealware Web Series

Offered in Partnership with: Idealware

Your nonprofit has a story, but do you know how to share it visually? Storytelling has evolved from mailings to newsletters to blog posts to social media, relying more on visuals than ever before. Visual storytelling is a crucial tool to community your mission clearly to your constituents, support your marketing and fundraising efforts, and showcase your nonprofit’s impact.


Learning Objectives:

  1. Identify your audiences (donors, volunteers, clients) and how to tailor your storytelling to each.
  2. Build a visual and narrative arc for your stories, including defining your goals and establishing a clear call-to-action.
  3. Identify which platforms are the most effective to share your story.
  4. Tell a story using readily available devices and resources.


*As a CAE Approved Provider educational program related to the CAE exam content outline, this course may be applied for 4.5 credits toward your CAE application or renewal professional development requirements.



Registration to be completed via Idealware’s websiteuse discount code PA2021 for 20% off!


Idealware will send the access code and dial-in information for the webinar to the email address you use to register. All registered participants will have access to recordings and slide decks for each session.


Who Should Attend:

  • Social media managers
  • Fundraising and Development staff
  • Marketing and Communications staff
  • Public Relations staff

Course Schedule:

All sessions take place from 1:00 PM-2:45 PM EDT, with the last 15 minutes reserved for Q&A.


Thursday, April 8: What is your story and why is it important?

Are you telling the right story to the right constituent in the most effective way? Effective storytelling is a skill that can help you appeal to potential donors, volunteers, and clients. In this session, we will explore how visual storytelling is important to your nonprofit’s overall strategy and how it supports your fundraising efforts and spotlights your mission.


Thursday, April 15: How to Create and Share Your Story

Now that you know how to show your story visually and you’ve identified your audiences, how do you reach them? Where should the story live and when should you share it? In this session, you will learn about the various platforms, how to determine which ones your audiences are using, and how to consider the visuals depending on where they will be seen.


Thursday, April 22: Creating and Sourcing the Visual Assets to Complete Your Story

Now that you know your story and where to share it, how do you get your visuals? In this session, you’ll learn the best practices for producing videos and images using available resources.


$120 for PANO Members (use discount code PA2021) | $150 Regular Price


About the Instructor:

Tara Todras-Whitehall, Visual Storyteller and Consultant

Tara Todras-Whitehall is an award-winning visual storyteller and communications consultant. She has invested her career in giving a voice to people whose stories change the world around them and helps global nonprofits break down dense information to create multimedia projects using photos, video, data visualizations, animations, and microsites.


About Tech Impact’s Idealware:

Idealware is a program of Tech Impact, a nonprofit on a mission to use technology to better serve the world. As the authoritative source for independent, thoroughly-researched technology resources for the social sector, our publications, assessments, and training resources save you time and money by providing impartial guidance that gives you the knowledge and confidence you need to decide what’s best for your organization. Learn more at and visit our Technology Learning Center at


PANO is proud to partner with Idealware to make these programs available to nonprofit professionals in PA. PANO members, don’t forget to use discount code PA2021 for 20% off the registration fee!

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