Messaging and Marketing in COVID

04/08/2021 01:00 PM - 02:00 PM ET




Messaging and Marketing in COVID
Thursday, April 8 | 1:00 PM – 2:00 PM EST | Webinar

Presented by: Megan Newton, Digital Marketing Manager, FORM, and Rachel Kribbs, Account Executive, FORM

Offered in Partnership with: FORM

Effective marketing during COVID is based on the same marketing principles that applied pre-COVID, but with a few strategic adjustments. In this session, we’ll review the basics of good marketing strategy and how to adjust in response to the current climate looking at:

  • How to create and use marketing personas
  • How to adjust your messaging when you have pivoted or cancelled events (or if you just don’t have events to begin with!)
  • How COVID has changed overall marketing strategies
  • Current best practices for each marketing channel
  • Examples of content that is performing well during COVID
  • How to tell if your marketing strategy is working


*This is the second part in a two-part series that begins with Branding 101 for Nonprofits from 1-2 p.m. on Thursday, April 1. Each session can stand on its own but if you'd like to attend both, you can register for Branding 101 until 1 p.m.on Thursday, April 1. Missed the deadline? No problem! Email Christina to purchase a copy of the recording and materials of Branding 101.


Can’t attend? No problem! All registrants receive a copy of the recording and supporting materials following the live presentation.


Who Should Attend?

  • Nonprofit CEOs and Executive Directors
  • Board members, particularly marketing committee members
  • Chief Marketing Officers
  • Marketing and communications staff


*If your org is located in Bucks, Northampton, and/or Lehigh County, it’s your lucky day! Thanks to the generous support of The Provident Bank Foundation, you are eligible to attend this program free of charge, regardless of your membership status with PANO. Contact Christina at for details!


Single Login Cost:
$30 per person for PANO Members | $66 per person for Not-Yet Members

Terms of Participation
Your purchase entitles you to a single login. Please do not share the login information with others, as it may interfere with your ability to join. If multiple individuals from your organization would like to view the webinar, please purchase separate tickets for each person or consider a group screening ticket (below).


Group Screening Cost (4-10 individuals):
$100 per group for PANO Members | $222 per group for Not-Yet Members

Terms of Participation
If you have 4-10 individuals interested in viewing the webinar, please have one person register selecting the group screening rate, then send a list of all individuals viewing the webinar (including names and email addresses) to


This option makes the most sense when you have 4-10 individuals interested in viewing the webinar. For fewer than 4 attendees, a single login ticket for each person is the most cost-effective option. For more than 10 attendees, please email Christina at to discuss options.


Materials & Login/Call-In Instructions:
Materials (PowerPoint and other handouts), along with instructions on how to login and call-in, will be emailed to attendees a few days prior to the date of the webinar. PANO uses Zoom as our webinar platform; you can familiarize yourself with Zoom and/or join a test meeting prior to these sessions.

Can’t attend? All webinar registrants will receive a recording of the webinar following the live session!


About the Facilitator:

Megan Newton

Megan has brought a fresh voice to brands, venues, and organizations online across all industries since 2014. After four years leading digital strategy for world-famous music venue and National Historic Landmark, Ryman Auditorium, Megan joined the team at FORM as Digital Marketing Manager in 2020, helping arts, culture, and nonprofit clients tackle their digital marketing needs with confidence to bring their stories to life in the digital space. A native of Aurora, Ohio, Megan recently relocated home to Cleveland from Nashville, Tennessee and is a proud graduate of Ohio University's E.W. Scripps School of Journalism.



Rachel Kribbs

Rachel has over a decade of experience in arts administration, higher education, and music performance, having held positions at The Cleveland Orchestra and Cleveland Institute of Music. She is currently the Account Executive at FORM where she leverages her background to understand the needs of nonprofits. Combined with her skills in marketing and communications, Rachel is uniquely adept at identifying ways in which nonprofits can increase revenue, reach more patrons, and amplify their missions. Rachel holds a bachelor's degree from The Catholic University of America and a master’s degree from Cleveland Institute of Music. She is also an active marketing committee member and volunteer for her local CDC, LakewoodAlive.


About FORM

FORM is a digital-first creative agency for arts & culture and nonprofits. We help our mission-driven clients thrive and connect with patrons through integrated web design, digital marketing, branding, and digital interactives. Our purpose is to blend creativity, strategy, and technology to bolster nonprofits so they may better fulfill their missions for the betterment of society. Visit our website to learn more!

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