Messaging and Marketing in COVID
Location
Description
Messaging and Marketing in COVID Presented by: Megan Newton, Digital Marketing Manager, FORM, and Rachel Kribbs, Account Executive, FORM Offered in Partnership with: FORM |
Effective marketing during COVID is based on the same marketing principles that applied pre-COVID, but with a few strategic adjustments. In this session, we’ll review the basics of good marketing strategy and how to adjust in response to the current climate looking at:
*This is the second part in a two-part series that begins with Branding 101 for Nonprofits from 1-2 p.m. on Thursday, April 1. Each session can stand on its own but if you'd like to attend both, you can register for Branding 101 until 1 p.m.on Thursday, April 1. Missed the deadline? No problem! Email Christina to purchase a copy of the recording and materials of Branding 101.
Can’t attend? No problem! All registrants receive a copy of the recording and supporting materials following the live presentation.
|
Who Should Attend?
|
*If your org is located in Bucks, Northampton, and/or Lehigh County, it’s your lucky day! Thanks to the generous support of The Provident Bank Foundation, you are eligible to attend this program free of charge, regardless of your membership status with PANO. Contact Christina at christina@pano.org for details!
Single Login Cost: Terms of Participation
Group Screening Cost (4-10 individuals): Terms of Participation
This option makes the most sense when you have 4-10 individuals interested in viewing the webinar. For fewer than 4 attendees, a single login ticket for each person is the most cost-effective option. For more than 10 attendees, please email Christina at christina@pano.org to discuss options.
|
Materials & Login/Call-In Instructions: Can’t attend? All webinar registrants will receive a recording of the webinar following the live session!
|
About the Facilitator: Megan Newton Megan has brought a fresh voice to brands, venues, and organizations online across all industries since 2014. After four years leading digital strategy for world-famous music venue and National Historic Landmark, Ryman Auditorium, Megan joined the team at FORM as Digital Marketing Manager in 2020, helping arts, culture, and nonprofit clients tackle their digital marketing needs with confidence to bring their stories to life in the digital space. A native of Aurora, Ohio, Megan recently relocated home to Cleveland from Nashville, Tennessee and is a proud graduate of Ohio University's E.W. Scripps School of Journalism.
Rachel Kribbs Rachel has over a decade of experience in arts administration, higher education, and music performance, having held positions at The Cleveland Orchestra and Cleveland Institute of Music. She is currently the Account Executive at FORM where she leverages her background to understand the needs of nonprofits. Combined with her skills in marketing and communications, Rachel is uniquely adept at identifying ways in which nonprofits can increase revenue, reach more patrons, and amplify their missions. Rachel holds a bachelor's degree from The Catholic University of America and a master’s degree from Cleveland Institute of Music. She is also an active marketing committee member and volunteer for her local CDC, LakewoodAlive.
About FORM FORM is a digital-first creative agency for arts & culture and nonprofits. We help our mission-driven clients thrive and connect with patrons through integrated web design, digital marketing, branding, and digital interactives. Our purpose is to blend creativity, strategy, and technology to bolster nonprofits so they may better fulfill their missions for the betterment of society. Visit our website to learn more! |
Neon CRM by Neon One |