Branding 101 for Nonprofits

04/01/2021 01:00 PM - 02:00 PM ET




Branding 101 for Nonprofits
Thursday, April 1 | 1:00 PM – 2:00 PM EST | Webinar

Presented by: Teresa Kiplinger, Principal & Creative Director, FORM, and Rachel Kribbs, Account Executive, FORM

Offered in Partnership with: FORM

If you’re wondering how to remain authentic to your nonprofit’s brand during times of change, you are not alone! In this session, you’ll learn how to evaluate and reflect on your organization’s brand as we cover:

  • How to build, maintain, and strengthen your brand
  • Expressing your mission in your brand
  • Reflecting your brand with visual design and photography
  • Why you need a style guide and how to use it
  • An introduction to marketing personas
  • The anatomy of an effective logo


Come with questions, walk away with tips and tools to empower your team to communicate your brand more effectively.


Ready for more? Join us at the same time next Thursday, April 8 for Messaging and Marketing in COVID.


Can’t attend? No problem! All registrants receive a copy of the recording and supporting materials following the live presentation.

Who Should Attend?

  • Nonprofit CEOs and Executive Directors
  • Board members, particularly marketing committee members
  • Chief Marketing Officers
  • Marketing and communications staff


*If your org is located in Bucks, Northampton, and/or Lehigh County, it’s your lucky day! Thanks to the generous support of The Provident Bank Foundation, you are eligible to attend this program free of charge, regardless of your membership status with PANO. Contact Christina at for details!


Single Login Cost:
$30 per person for PANO Members | $66 per person for Not-Yet Members

Terms of Participation
Your purchase entitles you to a single login. Please do not share the login information with others, as it may interfere with your ability to join. If multiple individuals from your organization would like to view the webinar, please purchase separate tickets for each person or consider a group screening ticket (below).


Group Screening Cost (4-10 individuals):
$100 per group for PANO Members | $222 per group for Not-Yet Members

Terms of Participation
If you have 4-10 individuals interested in viewing the webinar, please have one person register selecting the group screening rate, then send a list of all individuals viewing the webinar (including names and email addresses) to


This option makes the most sense when you have 4-10 individuals interested in viewing the webinar. For fewer than 4 attendees, a single login ticket for each person is the most cost-effective option. For more than 10 attendees, please email Christina at to discuss options.


Materials & Login/Call-In Instructions:
Materials (PowerPoint and other handouts), along with instructions on how to login and call-in, will be emailed to attendees a few days prior to the date of the webinar. PANO uses Zoom as our webinar platform; you can familiarize yourself with Zoom and/or join a test meeting prior to these sessions.

Can’t attend? All registrants will receive a recording of the webinar following the live session!

About the Facilitators:

Teresa Kiplinger

Throughout her 28-year career, Teresa has created award-winning design and information strategy for arts and culture + nonpro´Čüts across the U.S. Her work has been recognized by AIGA, AAF, The Academy of Television Arts & Sciences, the Academy of Interactive and Visual Arts, and Communication Arts. She holds a BFA in Graphic Design from Kent State University and served on the Advisory Board for Kent’s Visual Communication Design program. She defected from the corporate agency world in 2004 when she co-founded FORM, choosing to use her award-winning skills to elevate worthy causes rather than sell products.


Rachel Kribbs

Rachel has over a decade of experience in arts administration, higher education, and music performance, having held positions at The Cleveland Orchestra and Cleveland Institute of Music. She is currently the Account Executive at FORM where she leverages her background to understand the needs of nonprofits. Combined with her skills in marketing and communications, Rachel is uniquely adept at identifying ways in which nonprofits can increase revenue, reach more patrons, and amplify their missions. Rachel holds a bachelor's degree from The Catholic University of America and a master’s degree from Cleveland Institute of Music. She is also an active marketing committee member and volunteer for her local CDC, LakewoodAlive.


About FORM

FORM is a digital-first creative agency for arts & culture and nonprofits. We help our mission-driven clients thrive and connect with patrons through integrated web design, digital marketing, branding, and digital interactives. Our purpose is to blend creativity, strategy, and technology to bolster nonprofits so they may better fulfill their missions for the betterment of society. Visit our website to learn more!

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