Google Analytics (3-Part Idealware Web Series)

Google Analytics (3-Part Idealware Course)
Thursdays, February 4, 11, 18 | 1:00 PM – 2:30 PM EST | 3-Part Idealware Web Series

Offered in Partnership with: Idealware

Google Analytics is a powerful tool that can be overwhelming at first glance. This three-session workshop series will help nonprofit leaders understand Google Analytics and incorporate the insights it can provide into all aspects of their organizations – from understanding audience segments to marketing channel impact, program viability and efficacy, and more.

By the end of this course, attendees will be able to:

• Understand how to navigate through Google Analytics, pull basic reports, and create custom reports.
• Set up conversion goals, build custom segments, and report on audience performance.
• Use Google Analytics to better understand the contribution of marketing efforts to organizational goals.
• Track program performance and popularity.

REGISTER NOW

Registration to be completed via Idealware’s website – PANO members, don't forget to use discount code PA2021 for 20% off!

Idealware will send the access code and dial-in information for the webinar to the email address you use to register. All registered participants will have access to recordings and slide decks for each session.

Course Schedule:

All sessions take place Thursdays from 1:00 PM-2:30 PM EDT.

February 4: Introduction to Google Analytics

This session will cover initial steps for your Google Analytics account (including setup, basic terminology, and types of conversion events) and look at how to use segments.

February 11: The Basic Reports and How to Use Them

This session will focus on Google Analytic reports, including how to set up Audience Reports, Acquisition Reports, Behavior Reports, and Conversion Reports.

February 18: Custom Reports, Views, and Advanced Functionality

This session will focus on how to customize reports using views, custom dimensions and metrics, content groupings, custom alerts, and channel groupings.

Cost:
$120 for PANO Members (use discount code PA2021) | $150 Regular Price

About the Instructor:

An award-winning marketer, early-stage investor, global keynote speaker and passionate innovator, Sam Ruchlewicz brings a diverse background spanning finance, business, and marketing communications to create outsized, bottom-line results for organizations. Sam has been widely recognized for his work for clients and for his unique ability to distill complex concepts into simple, actionable steps for individuals. When he’s not helping clients at Warschawski, where he serves as Vice President of Digital Strategy and Data Analytics, he’s teaching classes at some of the world’s most notable institutions, speaking at conferences, working on his golf game, or watching the Flyers.

About Tech Impact’s Idealware:

Idealware is a program of Tech Impact, a nonprofit on a mission to use technology to better serve the world. As the authoritative source for independent, thoroughly-researched technology resources for the social sector, our publications, assessments, and training resources save you time and money by providing impartial guidance that gives you the knowledge and confidence you need to decide what’s best for your organization. Learn more at www.techimpact.org and visit our Technology Learning Center at www.techlearningcenter.org.

PANO is proud to partner with Idealware to make these programs available to nonprofit professionals in PA. PANO members, don’t forget to use discount code PA2021 for 20% off the registration fee!