The Current State of Donor Retention and What Fundraisers Can Do About It

09/21/2020 01:00 PM - 01:30 PM ET


Online - Zoom


The Current State of Donor Retention and What Fundraisers Can Do About It
Monday, September 21 | 1:00 PM - 1:30 PM | FREE Webinar

Presented by: Steven Shattuck, Chief Engagement Officer, Bloomerang

Offered in Partnership with: Bloomerang, proud Accessibility Sponsor of the 2020 Collaborative Conference

If you’re a nonprofit development professional, you’ve likely heard the term “donor retention”. It’s one of the hottest topics of discussion in the nonprofit sector. But what is donor retention? And why is it important?

This session explores the most recent data from the Fundraising Effectiveness Project, the root causes of poor donor retention rates, and the reasons why donors stay loyal. You’ll come away with several ideas for improvement based on leading research in the field.

Learning Outcomes:

  • Explore current research on donor loyalty and retention.
  • Understand how an increase or decrease in retention can impact your bottom line.
  • Learn new donor communications techniques that keep donors giving to your organization.


This workshop is being offered free of charge by our friends at Bloomerang, proud sponsors of the 2020 Collaborative Conference.

Bloomerang is the only donor management software provider built upon research and best practices into donor retention and loyalty. Please note that you do not need to be registered for the conference in order to attend this workshop but we invite you to learn more about Reimagining Together here.


Can’t attend? All registrants will receive a recording of the webinar following the live session!



Terms of Participation
Your registration entitles you to a single login. Please do not share the login information with others, as it may interfere with your ability to join. If others from your organization wish to participate, please encourage them to register separately rather than try to “borrow” or share your login link.


Materials & Login/Call-In Instructions:
Login and call-in instructions will be emailed to attendees a few days prior to the date of the webinar, along with any materials (PowerPoint, handouts, etc.), if applicable. The Collaborative Conference team will be using Zoom as our webinar platform; you can familiarize yourself with Zoom and/or join a test meeting prior to these sessions.

Can’t attend? All registrants will receive a recording of the webinar following the live session!


About the Presenter:

Steven Shattuck is Chief Engagement Officer at Bloomerang. A prolific writer and speaker, he curates Bloomerang’s sector-leading educational content, hosting a weekly webinar series which features the top thought-leaders in the nonprofit sector.


Steven got his start in the nonprofit sector producing fundraising videos and other digital content for organizations like Butler University, Girl Scouts, Christian Church (Disciples of Christ), and the American Heart Association.


Steven volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and the Study Fundraising Steering Group at the Hartsook Centre for Sustainable Philanthropy at Plymouth University. He is also an AFP Center for Fundraising Innovation (CFI) committee member, and sits on the faculty of the Institute for Charitable Giving.


Steven has contributed content to the National Council of Nonprofits, AFP, NTEN, and Nonprofit Hub, and is a frequent conference speaker, having spoken at AFP International, NAYDO, Cause Camp, ADRP, the Nonprofit Storytelling Conference, and Planet Philanthropy to name a few.


He is a co-author of Fundraising Principles and Practice: Second Edition and author of Robots Make Bad Fundraisers – How Nonprofits Can Maintain the Heart in the Digital Age, published by Bold and Bright Media (2020).


Recipient of the David Letterman Scholarship, Steven graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing. He resides in Indianapolis with his wife, son, and daughter.

 About the 2020 Collaborative Conference:

Were going virtual! Mark your calendars for the last two weeks of October and join conference partners Alliance for Nonprofit Resources (ANR), the Greater Pittsburgh Nonprofit Partnership (GPNP), PANO, and the Department of Public Administration at Villanova University for our first-ever digital conference experience. Will it be the same as our annual in-person gathering? Probably not. Will we still challenge ourselves and each other to dig deep, get vulnerable, expand our horizons, and grow together? You bet. Will we also have fun while we learn from each other and from expert speakers? We think so! While we’ll miss seeing all of you in State College, we’re excited to see what this year’s online format will make possible. Come along with us for Reimagining Together and see where the possibilities take us. Learn more here!

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