The Nonprofit Social Media Success Toolkit
The Nonprofit Social Media Success Toolkit
Offered in Partnership with: Idealware
Don’t just be on social media. Be successful on social media.
Join Idealware for The Nonprofit Social Media Success Toolkit and learn how to get real value from your efforts. We’ll explore using social media for branding, deep engagement, and fundraising. We’ll also outline how you can integrate and manage social media within a campaign and discuss how to measure your social media impact. Sound policies will also be important to your social media strategy – we’ll show you how to clearly articulate what content is acceptable and how you should communicate with constituents through social media platforms.
Through participation in this course, you will:
Participants will be given homework assignments that help them apply what they’re learning to their own work. Participants who send their homework in advance of each session will have the opportunity to be given live feedback.
Registration to be completed via Idealware’s website – use discount code PA2020.
Idealware will send the access code and dial-in information for the webinar to the email address you use to register. All registered participants will have access to recordings of each session. Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to the course presentation decks and handouts.
All sessions take place Thursdays* from 1:00 PM-2:30 PM EDT (*the second session will take place on a Friday).
July 9: Branding through Social Media
We’ll kick off with the concept of branding through the lens of social media. We’ll take a detailed look at creating, refining, and managing your brand message and personality. This session will also explore how what you say and how you say it affects how your organization is perceived by others.
July 17: Getting Beyond the Like – Using Social Media to Cultivate Deeper Commitment
People “like” you on Facebook, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how to move constituents up the engagement ladder from a simple “like” to tangible results, such as signing petitions, attending events, joining movements, and even donating. Armed with case studies, industry research, and plain old common sense and experience, we’ll show you how to get more value from social media and use it to cultivate deeper commitments.
July 23: Integrating Social Media Channels (and Other Communications)
Communications don’t exist in a vacuum. You need to consider not only how your different social media channels work together, but also how messaging stays consistent across other online channels, such as email and websites, and offline channels such as direct mail, general press, and advertisements. Which channels are best for which kind of communication? Which channels encourage action? We’ll provide a decision-making structure to help you define what makes sense for you and a model to articulate your own communications strategy.
July 30: Getting Started with Social Media Fundraising
Social media may be good for sharing photos or important new stories, but can it really help you raise money? We’ll outline how social media can bolster your fundraising efforts and look at a few organizations that have had success fundraising through social media.
August 6: Measuring Your Social Media Efforts
What happens when your posts go out? How do you know that the time you’re putting into social media is worth it? We’ll walk through the basic social media stats. We’ll also discuss the tools that can help you gather data, analyze your strategy, strengthen what works, and change what doesn’t.
August 13: Creating a Social Media Policy
Your social media channels are your organization’s public voice. As transparency and two-way conversations become the norm, many organizations are racing to develop social media policies that govern who does what, what’s OK to say, and how to handle sticky situations. Even more than simply legislating these details, the process of creating such a policy can help your organization engage in important discussions that will strengthen your culture and better position you to take advantage of tools and opportunities. We’ll explore why the process (not just the product) is so important, how to make these conversations productive and strategic, and why a social media policy is an important milestone of digital maturity.
About the Presenter:
Expert trainer Kimberly Sanberg, Cairn Strategies, helps nonprofits to fundraise, engage supporters, build awareness, and achieve their goals with strategic digital marketing and communications, including social media, website strategy, advertising, and email.
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