IRS Form 990: Public Relations Opportunity or Trap for the Unwary?

IRS Form 990: Public Relations Opportunity or Trap for the Unwary?
Thursday, April 16 | 1:30 PM – 3:00 PM | Webinar

Presented by: Don Kramer, Editor and Publisher, Nonprofit Issues

Moderated by: Tish Mogan, Standards for Excellence Director, PANO

Offered in Partnership with: Nonprofit Issues

*CPE & CLE credits are available for this program; to receive credit you must register through Nonprofit Issues.

Because most charity Form 990 tax information returns are instantly available on the Internet, they can be an organization’s most important public relations document. They can also be traps for the unwary that lead to confusion, serious adverse publicity, media inquiries, and governmental sanctions.

This session will view the full (long form) Form 990 from the perspectives of a donor and a regulator and discuss best practices for using the Form as a tool to provide transparency on an organization’s operations. Participants will receive a copy of the “Form 990 Compendium”, the Standards for Excellence Educational Resource Packet containing sample policies and other important content to ensure your Form 990 can be a strong relational tool with the public, donors, media, and the government.

Participants should have their most recent Form 990 available during the program. Follow your 990 line-by-line as we discuss:

• The Form 990 components that provide marketing and public relations opportunities
• How to identify key areas that create “red flags” for the IRS, funders, and potential donors
• How to analyze your current Form 990 for its completeness and accuracy

*CPE & CLE credits are available for this program; to receive credit you must register through Nonprofit Issues.

Cost:
$45 for PANO Members | $100 for Not-Yet Members

Terms of Participation
Your purchase entitles you to a single login; multiple accesses to the Zoom webinar are not permitted. Please do not share the login information with others, as it may interfere with your ability to join. Feel free to gather up to two other individuals around your conference phone or workstation to listen and view the program – if you and two others would like to view the webinar together, please purchase ONE ticket and we will send you a registration link. If each individual would like to view the webinar separately, please purchase separate tickets for each person or consider a group screening (below).

Group Screening:
$150 for PANO Members | $333 for Not-Yet Members

Terms of Participation
If you have multiple individuals interested in viewing the webinar, please have one person register selecting the group screening rate, then send a list of all individuals viewing the webinar (including names and email addresses) to christina@pano.org.

Materials & Login/Call-In Instructions:
Materials (PowerPoint and other handouts), along with instructions on how to login and call-in, will be emailed to attendees a few days prior to the date of the webinar. PANO uses Zoom as our webinar platform; you can familiarize yourself with Zoom and/or join a test meeting prior to these sessions.

Can’t attend? All webinar registrants will receive a recording of the webinar following the live session