Insider Strategies for Executive Directors: Growing Audiences that Love & Support Your Cause

Insider Strategies for Executive Directors: Growing Audiences that Love & Support Your Cause
Tuesday, March 26 | 1:00 PM – 2:15 PM | Webinar

Presented by: Gail Bower, Founder & President, Bower & Co. Consulting LLC

Offered in Partnership with: Bower & Co. Consulting LLC

Department store magnate John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Perhaps you’ve had a similar thought about your organization’s marketing efforts. And you just don’t know how to fix it, especially while you’re busy running your organization.

If it’s worth correcting so that you have a steady stream of donors, volunteers, and clients who love your organization and want to support your mission, don’t miss this session with revenue strategist Gail Bower.

Gail will demystify marketing and share five steps you can take to immediately improve your results.

You’ll learn:

• What the heck marketing and branding are and why you need both
• How to trust yourself when you provide feedback about content and graphic design
• Four decisions you need to make before you even begin marketing
• The number one way to ensure that your marketing is effective.

While this session is geared towards nonprofit executive directors and CEOs, marketing directors, board members who serve on public awareness committees, and anyone else who needs to promote a nonprofit program, event, initiative, or revenue-generating activity are welcome. Bonus: it will be a safe place to ask any question you may be too embarrassed to ask in public.

Sign up today to demystify marketing!

Single Login Cost:
$35 per person for PANO Members | $78 per person for Not-Yet Members

Terms of Participation
Your purchase entitles you to a single login. Please do not share the login information with others, as it may interfere with your ability to join. If multiple individuals from your organization would like to view the webinar, please purchase separate tickets for each person or consider a group screening ticket (below).

Group Screening Cost (4-10 individuals):
$115 per group for PANO Members | $255 per group for Not-Yet Members

Terms of Participation
If you have 4-10 individuals interested in the webinar, please have one person register selecting the group ticket. You can then enter the names and email addresses of up to 9 other individuals to add to your group ticket. Each registrant will receive their own unique login instructions.

This option makes the most sense when you have 4-10 individuals interested in viewing the webinar. For fewer than 4 attendees, a single login ticket for each person is the most cost-effective option. For more than 10 attendees, please email Christina at christina@pano.org to discuss options.

Materials & Login/Call-In Instructions:
Materials (PowerPoint and other handouts), along with instructions on how to login and call-in, will be emailed to attendees a few days prior to the date of the webinar. PANO uses Zoom as our webinar platform; you can familiarize yourself with Zoom and/or join a test meeting prior to these sessions.

Can’t attend? All webinar registrants will receive a recording of the webinar following the live session!

About the Facilitator:

Gail S. Bower, Bower & Co. Consulting LLC

Gail Bower is the founder and president of Bower & Co. Consulting LLC, a revenue strategy firm that helps nonprofits become self-sufficient by developing reliable sources of earned revenue. Gail has been working with nonprofits of all sizes and scope for over 25 years. Her clients have doubled, tripled, and quadrupled earned revenue sources in under a year. And that’s just the first year.

Trained as a futurist, Gail studies where society is headed and what trends may impact her clients’ businesses. Author of How to Jump-start Your Sponsorship Strategy in Tough Times and a frequent speaker, Gail has been interviewed about her work by the New York Times, the Wall St. Journal, Marketplace, Time magazine, U.S. News & World Report, and other media. To learn more, visit GailBower.com.